Forbes Middle East has recently appointed Bluebook Advertising, Publishing & Distribution Company as their official representative in Kuwait. This partnership was announced at an exclusive ceremony held in Kuwait and was attended by senior business leaders across the corporate, media and advertising sectors.
Ms. Khuloud Al Omian, Editor-in-Chief of Forbes Middle East & CEO of Arab Publishing House, UAE, said “We are well versed with the capabilities of Bluebook A.P.D in Kuwait. This association will help us build strategic inroads to our key stakeholders and customers in the region. We plan to have an impact in the media and publishing space in coming years and this is one significant move in that direction.”
Speaking on the collaboration, Ms. Laila Hamdan, the Managing Director of Bluebook A.P.D, said, “This association with Forbes Middle East is one proud moment for us and one that will go a long way in fulfilling the needs of the customers. The magazine has gained a reputation as one of the most important publications in the world and the Middle East, which has been attained through hard work and meeting the needs of the market.”
The event also emphasized its Kuwait special edition, which is published in English once a year with circulation of 35,000 copies and a shelf-life of 6 months. Bluebook A.P.D. will now be an official partner for Forbes Middle East’s exclusive events in Kuwait.
Bluebook A.P.D. has a long-standing reputation in the Kuwaiti market for its quality as a distributer of premium magazines and publications and as a publisher. The company is also sought-after for its advertising services providing creative solutions and media space for BTL and outdoor advertising.
Ms. Omian highlighted the journey of Forbes Middle East in the region followed by a presentation by Mr. Krishna Natarajan, Head of Sales at Forbes Middle East, touching upon the key factors, growth objectives and sales strategies.
The event came to a close with a special cocktail dinner, which provided guests the opportunity to interact at a more personal level and exchange their views.